Eterna began with a simple decision: use what already exists and make it last.
Born within OREA, the Bosnian-born platform that gathers designers, artisans, and artists from across the region, Eterna is a fashion project built from locally sourced surplus premium textiles. Where fashion often defaults to overproduction and churn, we opt for limited runs and utilitarian design through timeless pieces. The result is clothing that wears and ages well.
We work with remnants and dormant stock, recut and repurpose it with care in our atelier in Sarajevo. Every choice serves the same aim: reduce waste, restore dignity to craft, and build a circular habit here at home.
Our red thread is a discreet signature and a pledge: connection, continuity, shared responsibility. It links maker to wearer, piece to place, and today, to tomorrow.
Our vision is a regional ecosystem where design, craft, and responsibility are inseparable, transparent supply, honest materials, fair processes, and garments made in considered numbers. We keep editions small and accountable, we work uncumbered by fashion’s relentless seasons.
Drop 01 introduces two pieces: a jacket and a shirt, each numbered to 10. They are cut from the finest excess materials, finished by skilled hands, and meant to be worn often, repaired
when needed, and kept in circulation.
Our mission is collaborative by design. Materials come from partners who share our ethos: Inside by Ećo, Alma Ras, Bontex, Empress, Treehana, and Marko Feher, and the project was realized with the support of the Municipality of Novo Sarajevo. Collectively, we prove that sustainability is not a trend but a standard.
Made in Sarajevo by a team that blends experience with restraint, it is an ever-evolving creative collective that will keep creating as long as there is a need to transform excess into value.
Powered by OREA*
Production: Sugar on Top
Creative Director: Amila Hrustić
Designer: Aleksandra Lovrić
Branding and strategy: Beyond Adria
PR: Kensho Communications
Photo: Aida Redžepagić
Video: Métier
Set design: Armin Ćosić
Hair & Makeup: Renata Ponjević
Styling: Gordana Gasha Miladinović
Models: Selma, Zen Mujkić, Meriem
